Job Brander ← Tools & Tips for Entry Level Marketers

Monthly Profile: Molly Mahoney Matthews, Author of “Unsinkable”

Apr

2013

The world is full of high-achieving, interesting individuals, and one of our goals at Job Brander is to highlight just a few of them. This month’s profile features Molly Mahoney Matthews, a DC based entrepreneur and author who’s new book, ”Unsinkable: Find a Job, Create a Career, Build a Business” was recently released for digital download on Amazon.com. After selling her healthcare company in 2006, Molly looked back on what she had learned so far, and decided ...

How the Smart Watch is Set to Change Mobile Marketing

Mar

2013

The smart phone is yesterday’s news, and now there’s a new smart device coming onto the scene – the smart watch. With several of the biggest tech companies exploring this new technology, it’s likely that smart watches will be in the hands of more consumers very soon, and as a marketing professional, you should be preparing for it. Initially, I don’t suspect that smart watches will be seen as their own unique channel for marketers. ...

What do Your Clothes Say About Your Personal Brand?

Mar

2013

Most people will judge your ability, trustworthiness, and character in under a quarter of a second. Based solely on your clothing choices, personal grooming habits, and physical appearance, potential clients, supervisors, interviewers, and even significant others will make assumptions about you. While you can change their assessments over time, it might take a while, and you may have already missed your chance at displaying your personal brand in the best way possible. Here are just ...

6 Questions to Ask During a Phone Interview

Mar

2013

Many companies that hire new graduates will use a multi-stage process for vetting candidates, and the first step is often a phone interview. Phone interviews are a bit different than interviews in person. A large portion (some studies indicate up to 90%) of our human communication is tied up in non-verbal cues, and some of those might be completely missed during a phone interview. Even if you nail the interview, you might not leave much ...

How to Know if Your Internship is Going to Suck

Mar

2013

Day one. You walk into the office and a feeling of dread overwhelms you. The flickering fluorescents shed light on a pool of zombie-like workers staring blankly at their computer screens. You turn the corner to your boss’s office and the smell of mildew and reheated coffee hits you in the face. Everyone looks tired. Nobody looks happy to be there. Time somehow moves slower in this place, and you’ve just signed yourself up for a ...

Writing a Resume for Marketing Majors

Mar

2013

Writing your first resume is an intimidating prospect for most college students. While you may have some help from professors, peers, or career services advisers, your resume should be your own creation and not something you pulled off a Microsoft Word template. A good resume for marketing majors will quickly and effectively express the candidate’s strengths, and hopefully cause employers to stop and spend more time considering them. As marketing majors get started writing their ...

Ecomarketing: Finding Jobs in Green Marketing

Mar

2013

With the market for “green” businesses growing to over $100 million this year, it’s no surprise that more people are hiring professionals with the required experience to work in these jobs. While there are obviously new jobs in construction, technology, and management, many companies are also revamping their marketing departments to broadcast their green marketing initiatives. Finding a job in green marketing requires a few key skills, but if you’re interested in the field, you ...

Problems and Solutions in Mobile Marketing

Mar

2013

As smart phones dominate the mobile market, more businesses are trying their hand at marketing to consumers via mobile devices. Whether it’s apps, ads, or responsive websites, students of marketing need to be aware of the problems that they may face in mobile marketing, and have some idea how to find solutions. Here are five of the top problems and some of my thoughts on how they could be fixed facing marketers in the age ...