Career Advice Archives ← Job Brander

Monthly Profile: Molly Mahoney Matthews, Author of “Unsinkable”

Apr

2013

Tweet Pin It The world is full of high-achieving, interesting individuals, and one of our goals at Job Brander is to highlight just a few of them. This month’s profile features Molly Mahoney Matthews, a DC based entrepreneur and author who’s new book, ”Unsinkable: Find a Job, Create a Career, Build a Business” was recently released for digital download on Amazon.com. After selling her healthcare company in 2006, Molly looked back on what she had learned so ...

How the Smart Watch is Set to Change Mobile Marketing

Mar

2013

Tweet Pin It The smart phone is yesterday’s news, and now there’s a new smart device coming onto the scene – the smart watch. With several of the biggest tech companies exploring this new technology, it’s likely that smart watches will be in the hands of more consumers very soon, and as a marketing professional, you should be preparing for it. Initially, I don’t suspect that smart watches will be seen as their own unique ...

How to Know if Your Internship is Going to Suck

Mar

2013

Tweet Pin It Day one. You walk into the office and a feeling of dread overwhelms you. The flickering fluorescents shed light on a pool of zombie-like workers staring blankly at their computer screens. You turn the corner to your boss’s office and the smell of mildew and reheated coffee hits you in the face. Everyone looks tired. Nobody looks happy to be there. Time somehow moves slower in this place, and you’ve just signed yourself ...

Problems and Solutions in Mobile Marketing

Mar

2013

Tweet Pin It As smart phones dominate the mobile market, more businesses are trying their hand at marketing to consumers via mobile devices. Whether it’s apps, ads, or responsive websites, students of marketing need to be aware of the problems that they may face in mobile marketing, and have some idea how to find solutions. Here are five of the top problems and some of my thoughts on how they could be fixed facing marketers ...

How to be a Good Marketer without Being a Sales Bully

Mar

2013

Tweet Pin It If you’ve spent much time in the business world, you’ve probably met a sales bully. He’s the guy who will stop at nothing to convince you that you have to buy his product or service, and won’t let up until you do. You may have even met a sales bully out in the retail or used car industry. He’ll stop at nothing to keep you in his grasp, and once you recognize that ...

Always Have an Employment Backup Plan

Mar

2013

Tweet Pin It If you’re still out there looking for your first real job, you might not be thinking about your employment backup plan, but now is the perfect time. The truth is that most employees will change their employers at least seven times throughout their career, and in light of the 2008-2010 recession, this fact is becoming more apparent. Career backup plans must be more than just an afterthought – they have to be in ...

Top 8 Companies for Marketing Internships

Feb

2013

Tweet Pin It Internships are the key to getting hired when you get out of college, especially in a competitive field like marketing. If you don’t get some real world experience while you’re still in school, there’s no way you’re going to come out of it ready to hop right into a 9-5 job. If you think you’re up for a challenge, and you really want to take your career up a notch, check out ...

How to Look Your Best for a Professional Headshot

Feb

2013

Tweet Pin It As you increase your social presence across the web, you’ll probably want to start using a standard image so that your followers will start to recognize your profile picture. While you may not have the cash to go for a professional head shot, there’s no reason you can’t look your best – even if you just take a photo from your camera phone. Marketing professionals are often the face of their company, ...

Are We All Sheep or is Google Really That Good?

Feb

2013

Tweet Pin It The top ranked website or article in Google search results gets a huge portion of the traffic from users. While it’s certainly understood that Google is good at what it does, are they really that good, or are we all just trained to obey their results in a sheep-like manner? According to a study by Optify, the top three results in a Google search result get almost 60% of the clicks, while the top ...