What do Your Clothes Say About Your Personal Brand?

Tweet Pin It Most people will judge your ability, trustworthiness, and character in under a quarter of a second. Based solely on your clothing choices, personal grooming habits, and physical appearance, potential clients, supervisors, interviewers, and even significant others will make assumptions about you. While you can change their assessments over time, it might take a while, and you may have already missed your chance at displaying your personal brand in the best way possible. ...

Video: How Influential is Your Personal Brand?

Tweet Pin It Building a solid personal brand can get you hired, yes, but can it also get you a free car? That’s exactly what Klout aims to do in its effort to connect personal brands with corporate brands. Check out Klout’s COO at South By Southwest last week: What kind of rewards for lasting relationships does Klout have in store? I don’t know, but I’m sure plenty of influencers out there who are excited ...

How Your Nonprofessional Relationships Effect Your Personal Brand

Tweet Pin It Nobody expects you to go through life only managing professional, working relationships with others in your industry. Nonprofessional relationships are critical for a number of reasons; they give you people to vent about work with, they are your drinking buddies, and they are there for you even when you screw up. Managing these nonprofessional relationships is an important skill, but what do you do if a friend or relative starts to negatively ...

How to Write a Personal Brand Statement

Tweet Pin It It’s easy to say that you want to build you personal brand, but actually getting out and doing it is a whole different thing. If you want to have an outstanding personal brand, you have to know yourself, and one of the best ways to do that is to take the time to write a personal brand statement. “The most difficult thing in life is to know yourself.” – Thales, Ancient Greek ...

Showcase Your Marketing Career with Workfolio’s Personal Website Creator

Tweet Pin It One of the critical pieces to building your personal brand is having your own website, but if you’ve ever tried to dig in and create one from scratch, you know that it isn’t the easiest thing in the world. Marketing professionals need to build their personal brand on their own domain name, they need their site to look professional, and they usually don’t have time to design and code one from the ...

What Can New Marketing Professionals do to Improve Their Personal Brand?

Tweet Pin It If you just graduated (or you’re about to) then you know the job hunting days are ahead of you. While submitting your resume to hundreds of employers is one approach, an approach that focuses on building your personal brand will likely get you better results. Marketing professionals definitely need to build their personal brand because, after all, how can you expect to build a company’s brand if you can’t build your own? Here ...

What Should College Students Blog About? 25 Killer Topics for Your First Blog 2

Tweet Pin It Blogging is one of the most effective ways to quickly build your personal brand and show others your expertise. The problem is that most people who start blogging run out of inspiration and ideas within a couple months, and then they make the number one mistake for a blogger: stagnation. For college students, the problem is even more pronounced. You’ve already got school, extracurricular activities, and a social life. How can you ...

How and Why You Should Become a Brand Advocate

Tweet Pin It You have certain products and services that you love, right? I’m not talking about the boring stuff that you buy out of habit; I’m talking about those things that truly make your life easier, better, and more fun. Being a brand advocate isn’t just about buying the same brand of toilet paper every week, it’s about standing behind a company, and spreading the word for no other reason than you love what they ...

A Quick Guide to Building Your Personal Brand in College

Tweet Pin It You’ve heard the term “personal brand,” and you might even know which direction you want your personal brand to take. Now comes the hard part: building it. Thinking about your personal brand now – before you enter the full-time workforce – is an important first step. Building a personal brand online takes time and dedication, so the earlier you get into the habit of creating yours, the better off you’ll be when ...

Six Ways to Make Your Wardrobe Reflect Your Ability and Your Personality

Tweet Pin It You want people – especially potential employers – to know that you are a serious and professional job seeker, right? Of course you do, but that doesn’t mean you can’t reflect a bit of your own personal brand in your choice of wardrobe. Here are six ways you can personalize your job interviewing attire without raising any eyebrows. 1. Know the company and position Every company’s culture is different. If possible, talk ...