Why New Graduates Should Set Their Twitter Accounts to “Public”

Mar

20

2013

Tweet Pin It I’ve found that many of my friends who are in college or recently graduated still have their Twitter accounts set to private. I find this incredibly strange as I’ve always seen Twitter as the best place for publicly broadcasting messages. If I wanted privacy, I’d turn to a more personal medium like Facebook or email, but nevertheless, there are plenty of private Twitter accounts out there. If you’re just finishing up college ...
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10 Things to Avoid on Facebook When You’re Job Hunting

Mar

13

2013

Tweet Pin It While Facebook and other social media platforms can be a great aid in your job search, they can also bring it to a swift and dreadful end. I personally don’t shy away from posting some controversial things on my personal Facebook page, but even for me, there’s a line. If I were actively seeking a job, I’d be even more careful about my Facebook presence. Either way, here are 10 things that ...
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Top 15 Blogs for Social Media Professionals 2

Feb

27

2013

Tweet Pin It Social media jobs are on the rise, and with more openings available every day, there are more blogs and bloggers out there to help you learn more about the industry. If you’re looking for a job in social media, and you don’t have a ton of real world experience yet, you’ll definitely want to turn to the experts. Here are 15 great blogs for social media professionals both young and old to check ...
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The Importance of Emotional Intelligence in Social Media Marketing 1

Feb

21

2013

Tweet Pin It You don’t hear nearly enough about emotional intelligence in college or on-the-job training, and you certainly don’t hear much about its impact on social media marketing. What is emotional intelligence? According to my favorite encyclopedia (Wikipedia, of course), EI is “the ability to identify, assess, and control the emotions of oneself, of others, and of groups.” In other words, it measures one’s ability to come into a new or familiar situation and harness the ...
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20 Great Twitter Accounts for Marketing Professionals to Follow

Feb

13

2013

Tweet Pin It Twitter is intimidating if you’re just starting to get active on the network. Sifting through the hundreds of millions of accounts – mostly spam it seems – in order to find a few dozen people actually worth following takes time and patience. Since I’ve spent a a few years on Twitter, and I’ve built good connections with a number of marketing people, I figured I would take this time to share 20 ...
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5 Things You Probably Shouldn’t Tweet About While Looking for a Job

Feb

6

2013

Tweet Pin It Finding a job is tough. Tough enough that you probably shouldn’t ruin a single chance by saying a little too much on Twitter. I’ve mentioned before that Twitter can be a great way to build your personal brand, and increase your chances of getting hired, but I should also mention the opposite – Twitter can wreck your persona brand if you’re not careful. Here are five tweets that these job hunters probably ...
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6 Creative Ways to Use Pinterest in Your Job Search

Jan

30

2013

Tweet Pin It I’m an avowed Pinsomniac. Heck, I’ve even got the t-shirt to prove it! While Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job: 1. Interview attire board Every now and ...
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6 Ways to Use Facebook to Build Your Personal Brand

Jan

22

2013

Tweet Pin It Last week, I overviewed some tips for using Twitter to build your personal brand, so this week, I wanted to move on to the biggest social network out there: Facebook. While people generally think of Facebook as simply a tool for interacting with the people they already know, the social network can also be a great way to get discovered more easily – for better or for worse. 1. Page or profile? The first ...
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How do Gender Differences Dictate Facebook Marketing?

Jan

17

2013

Tweet Pin It You might think it sounds unlikely, but the data doesn’t lie – men and women interact with people differently on Facebook. Now, before you cry, “sexist,” I’m speaking in generalities here and looking at a large data set. There are of course exceptions to any of these rules, but here are the main takeaways: Men are more likely to use Facebook for finding a career or date Women are less likely to ...
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6 Ways to Use Twitter to Build Your Personal Brand

Jan

16

2013

Tweet Pin It A great social media presence has become very important in the world of job searching, and Twitter has become one of the best ways to build your personal brand. Ultimately, you want your personal brand online to reflect your expertise and knowledge of the job you have (or want to have). If you use Twitter effectively, you can greatly increase your visibility online, and become a thought leader in the marketing industry. ...
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