How do Gender Differences Dictate Facebook Marketing?

Tweet Pin It You might think it sounds unlikely, but the data doesn’t lie – men and women interact with people differently on Facebook. Now, before you cry, “sexist,” I’m speaking in generalities here and looking at a large data set. There are of course exceptions to any of these rules, but here are the main takeaways: Men are more likely to use Facebook for finding a career or date Women are less likely to ...