What do Your Clothes Say About Your Personal Brand?

Mar

28

2013

Tweet Pin It Most people will judge your ability, trustworthiness, and character in under a quarter of a second. Based solely on your clothing choices, personal grooming habits, and physical appearance, potential clients, supervisors, interviewers, and even significant others will make assumptions about you. While you can change their assessments over time, it might take a while, and you may have already missed your chance at displaying your personal brand in the best way possible. ...
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Personal Branding

Video: How Influential is Your Personal Brand?

Mar

21

2013

Tweet Pin It Building a solid personal brand can get you hired, yes, but can it also get you a free car? That’s exactly what Klout aims to do in its effort to connect personal brands with corporate brands. Check out Klout’s COO at South By Southwest last week: What kind of rewards for lasting relationships does Klout have in store? I don’t know, but I’m sure plenty of influencers out there who are excited ...
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Personal Branding

How Your Nonprofessional Relationships Effect Your Personal Brand

Mar

14

2013

Tweet Pin It Nobody expects you to go through life only managing professional, working relationships with others in your industry. Nonprofessional relationships are critical for a number of reasons; they give you people to vent about work with, they are your drinking buddies, and they are there for you even when you screw up. Managing these nonprofessional relationships is an important skill, but what do you do if a friend or relative starts to negatively ...
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Personal Branding

How and Why You Should Become a Brand Advocate

Feb

4

2013

Tweet Pin It You have certain products and services that you love, right? I’m not talking about the boring stuff that you buy out of habit; I’m talking about those things that truly make your life easier, better, and more fun. Being a brand advocate isn’t just about buying the same brand of toilet paper every week, it’s about standing behind a company, and spreading the word for no other reason than you love what they ...
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Personal Branding

5 Steps to Starting Your Career in Brand Management

Feb

1

2013

Tweet Pin It A strong corporate brand is one of the most valuable assets that a company can have. For example, nearly 30% of Apple’s $661 billion market value is due to it’s powerful $183 billion brand value. Clearly, Apple’s corporate brand is a huge asset that has taken decades to build, but that doesn’t mean that by studying the best companies you can’t start your journey into brand management today. Here are 5 steps you should take ...
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Career Advice

6 Ways to Use Facebook to Build Your Personal Brand

Jan

22

2013

Tweet Pin It Last week, I overviewed some tips for using Twitter to build your personal brand, so this week, I wanted to move on to the biggest social network out there: Facebook. While people generally think of Facebook as simply a tool for interacting with the people they already know, the social network can also be a great way to get discovered more easily – for better or for worse. 1. Page or profile? The first ...
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Social Media

What is a Personal Brand? 3

Jan

15

2013

Tweet Pin It The term, “personal branding” is getting more and more attention these days – largely due to the internet. Still, I’ve found that very few college students actually know what it means or what their personal brand is. Your personal brand is the way that others perceive you in all aspects of your life. It used to be that employers would only know things about you from former employers or professors, but thanks ...
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Personal Branding