10 Things to Avoid on Facebook When You’re Job Hunting

Tweet Pin It While Facebook and other social media platforms can be a great aid in your job search, they can also bring it to a swift and dreadful end. I personally don’t shy away from posting some controversial things on my personal Facebook page, but even for me, there’s a line. If I were actively seeking a job, I’d be even more careful about my Facebook presence. Either way, here are 10 things that ...

Can a Recruiting Agency Really Help You Find a Job in Marketing?

Tweet Pin It As a job seeker in the field of marketing, it’s quite likely that you’ve been contacted by a staffing or recruiting agency at some point. They may have seen your profile on Linkedin or your resume on a job board somewhere, and contacted you via phone or email. If you haven’t run into one yet, it’s likely that you will eventually. If you’re new to the job market, you may not understand ...

6 Ways to Use Facebook to Build Your Personal Brand

Tweet Pin It Last week, I overviewed some tips for using Twitter to build your personal brand, so this week, I wanted to move on to the biggest social network out there: Facebook. While people generally think of Facebook as simply a tool for interacting with the people they already know, the social network can also be a great way to get discovered more easily – for better or for worse. 1. Page or profile? The first ...

How do Gender Differences Dictate Facebook Marketing?

Tweet Pin It You might think it sounds unlikely, but the data doesn’t lie – men and women interact with people differently on Facebook. Now, before you cry, “sexist,” I’m speaking in generalities here and looking at a large data set. There are of course exceptions to any of these rules, but here are the main takeaways: Men are more likely to use Facebook for finding a career or date Women are less likely to ...

7 Things Marketing Professionals Need to Know About Facebook’s Graph Search

Tweet Pin It Today at Facebook’s hotly anticipated press conference, a new feature was announced that pits the social network more squarely against its rivals at Google and Twitter. Beyond all the media and blogosphere hype, there are some important nuggets of information to be gleaned from the new feature that was dubbed “Graph Search.” Here is what you should know as an emerging marketing professional: 1. Graph Search is not like the Google search you ...