marketing Archives ← Job Brander

Monthly Profile: Molly Mahoney Matthews, Author of “Unsinkable”

Apr

2013

Tweet Pin It The world is full of high-achieving, interesting individuals, and one of our goals at Job Brander is to highlight just a few of them. This month’s profile features Molly Mahoney Matthews, a DC based entrepreneur and author who’s new book, ”Unsinkable: Find a Job, Create a Career, Build a Business” was recently released for digital download on Amazon.com. After selling her healthcare company in 2006, Molly looked back on what she had learned so ...

Writing a Resume for Marketing Majors

Mar

2013

Tweet Pin It Writing your first resume is an intimidating prospect for most college students. While you may have some help from professors, peers, or career services advisers, your resume should be your own creation and not something you pulled off a Microsoft Word template. A good resume for marketing majors will quickly and effectively express the candidate’s strengths, and hopefully cause employers to stop and spend more time considering them. As marketing majors get ...

Ecomarketing: Finding Jobs in Green Marketing

Mar

2013

Tweet Pin It With the market for “green” businesses growing to over $100 million this year, it’s no surprise that more people are hiring professionals with the required experience to work in these jobs. While there are obviously new jobs in construction, technology, and management, many companies are also revamping their marketing departments to broadcast their green marketing initiatives. Finding a job in green marketing requires a few key skills, but if you’re interested in ...

Problems and Solutions in Mobile Marketing

Mar

2013

Tweet Pin It As smart phones dominate the mobile market, more businesses are trying their hand at marketing to consumers via mobile devices. Whether it’s apps, ads, or responsive websites, students of marketing need to be aware of the problems that they may face in mobile marketing, and have some idea how to find solutions. Here are five of the top problems and some of my thoughts on how they could be fixed facing marketers ...

How to be a Good Marketer without Being a Sales Bully

Mar

2013

Tweet Pin It If you’ve spent much time in the business world, you’ve probably met a sales bully. He’s the guy who will stop at nothing to convince you that you have to buy his product or service, and won’t let up until you do. You may have even met a sales bully out in the retail or used car industry. He’ll stop at nothing to keep you in his grasp, and once you recognize that ...

Humor: I Don’t Think You Know What That Phrase Really Means

Mar

2013

Tweet Pin It I feel like saying you can just magically “make something viral” is like black magic, but maybe I’m wrong…

Top 15 Blogs for Social Media Professionals 2

Feb

2013

Tweet Pin It Social media jobs are on the rise, and with more openings available every day, there are more blogs and bloggers out there to help you learn more about the industry. If you’re looking for a job in social media, and you don’t have a ton of real world experience yet, you’ll definitely want to turn to the experts. Here are 15 great blogs for social media professionals both young and old to check ...

The 8 Rules of the Marketing Resume

Feb

2013

Tweet Pin It Marketing is a profession that has changed dramatically over the past two decades, and because of it, you’ve got to keep your resume up to date. A solid marketing resume will stand out in the 6-10 seconds that a recruiter takes to look it over, but an average one will end up where it belongs – in the discard pile. Make sure yours lands where it should by following these 8 simple ...