marketing major Archives ← Job Brander

Writing a Resume for Marketing Majors

Mar

2013

Tweet Pin It Writing your first resume is an intimidating prospect for most college students. While you may have some help from professors, peers, or career services advisers, your resume should be your own creation and not something you pulled off a Microsoft Word template. A good resume for marketing majors will quickly and effectively express the candidate’s strengths, and hopefully cause employers to stop and spend more time considering them. As marketing majors get ...

Top 8 Companies for Marketing Internships

Feb

2013

Tweet Pin It Internships are the key to getting hired when you get out of college, especially in a competitive field like marketing. If you don’t get some real world experience while you’re still in school, there’s no way you’re going to come out of it ready to hop right into a 9-5 job. If you think you’re up for a challenge, and you really want to take your career up a notch, check out ...

You Can’t Just Market to America Anymore – Why New Grads Should Get Into Global Marketing

Jan

2013

Tweet Pin It As consumer confidence in America falters, more and more iconic manufacturers are turning their sites to the East. Fortunately, there is a lot of room for growth in places like China and India, but unfortunately, that means a shift in focus. Nike has become the most recognizable and dominant brand in American sports. Every year, they hire hundreds of the top athletes to show up for print, television, and internet advertisements, and just about ...

Be Happy! At Least You Aren’t a Psychology Major

Jan

2013

Tweet Pin It “Will getting a college degree really make me happy?” a friend once asked me. I sat back and thought for a minute. I had just finished my degree in engineering, was working in a job that had absolutely nothing to do with my major, and I was happy. I made enough money to live on and I enjoyed most days of work. That’s pretty much all you can ask for when you’re ...

Can a Master’s Degree Help You Get a Job in Marketing?

Jan

2013

Tweet Pin It What happens when you get your undergraduate degree, and you still can’t find a job? Unfortunately, this isn’t an uncommon problem for entry level marketing professionals. It’s easy to get down when your job search doesn’t turn out to be as fruitful as you had hoped, but with somewhere between 6% and 10% of all new graduates facing unemployment, you are not alone. So will a Master’s Degree get me a job ...

What is Corporate Branding?

Jan

2013

Tweet Pin It To the inexperienced marketer, branding may be just a textbook concept that doesn’t really hold much meaning. Yes, you’ve heard the definition of the word, “branding,” but what does it really mean to take a business and improve its brand? It starts with a definition: Brand Before we can talk about anything meaningful, let’s talk about what a “brand” means. A corporation’s brand is the way that customers, potential customers, and the ...

How to Find an Internship in Marketing 1

Jan

2013

Tweet Pin It If you’re like most college students, finding an internship is a daunting task. “Where do I even start?” you may wonder. The good news is that the earlier you start, the better your chances are at landing a job after college. In fact, 36% of the employees that were hired in NACE’s 2008 report were previously enrolled in an internship program with the same company. While switching companies after an internship is ...