How to Connect with Employers on Twitter

May

29

2013

Tweet Pin It Twitter has become one of the most ubiquitous networks for marketing, public relations, and content professionals. There are over 200 million active users on the 7 year-old site, and it doesn’t seem to be slowing down anytime soon. I’ve talked before about why it’s critical that recent grads get on board, but today I’m going to walk you through a great strategy for connecting with employers on Twitter. Step 1: Find the ...
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Job Search

What Can New Marketing Professionals do to Improve Their Personal Brand?

Feb

14

2013

Tweet Pin It If you just graduated (or you’re about to) then you know the job hunting days are ahead of you. While submitting your resume to hundreds of employers is one approach, an approach that focuses on building your personal brand will likely get you better results. Marketing professionals definitely need to build their personal brand because, after all, how can you expect to build a company’s brand if you can’t build your own? Here ...
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Personal Branding

A Quick Guide to Building Your Personal Brand in College

Jan

31

2013

Tweet Pin It You’ve heard the term “personal brand,” and you might even know which direction you want your personal brand to take. Now comes the hard part: building it. Thinking about your personal brand now – before you enter the full-time workforce – is an important first step. Building a personal brand online takes time and dedication, so the earlier you get into the habit of creating yours, the better off you’ll be when ...
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Personal Branding

Can a Recruiting Agency Really Help You Find a Job in Marketing?

Jan

28

2013

Tweet Pin It As a job seeker in the field of marketing, it’s quite likely that you’ve been contacted by a staffing or recruiting agency at some point. They may have seen your profile on Linkedin or your resume on a job board somewhere, and contacted you via phone or email. If you haven’t run into one yet, it’s likely that you will eventually. If you’re new to the job market, you may not understand ...
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Job Search

4 Things Job Seekers Should NOT Learn from Yahoo’s Marissa Mayer

Jan

24

2013

Tweet Pin It Yahoo’s newly appointed CEO, Marissa Mayer, has been the subject of some well-deserved scrutiny since taking over the company in July. While Yahoo’s stock has climbed nearly $5 since she took over, Mayer’s reign hasn’t been all roses for the company. Most of the criticism has stemmed from her apparent lack of tact and respect for her coworkers, who some believe she views more as underlings than equals. Here are four things not ...
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Job Search

What is a Personal Brand? 3

Jan

15

2013

Tweet Pin It The term, “personal branding” is getting more and more attention these days – largely due to the internet. Still, I’ve found that very few college students actually know what it means or what their personal brand is. Your personal brand is the way that others perceive you in all aspects of your life. It used to be that employers would only know things about you from former employers or professors, but thanks ...
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Personal Branding

5 Networking Tips for New Marketing Graduates

Jan

12

2013

Tweet Pin It Anyone who’s held a job for more than a few years will tell you that the battle isn’t proving what you know, but rather who you know. This applies to just about any industry, but in one so dependent upon human interaction like marketing is, the truth is especially pertinent. Here are some of the best ways you can get out there and start meeting the right people to take you to the top ...
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Job Search