How Your Nonprofessional Relationships Effect Your Personal Brand

Mar

14

2013

Tweet Pin It Nobody expects you to go through life only managing professional, working relationships with others in your industry. Nonprofessional relationships are critical for a number of reasons; they give you people to vent about work with, they are your drinking buddies, and they are there for you even when you screw up. Managing these nonprofessional relationships is an important skill, but what do you do if a friend or relative starts to negatively ...
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Personal Branding

The Importance of Emotional Intelligence in Social Media Marketing 1

Feb

21

2013

Tweet Pin It You don’t hear nearly enough about emotional intelligence in college or on-the-job training, and you certainly don’t hear much about its impact on social media marketing. What is emotional intelligence? According to my favorite encyclopedia (Wikipedia, of course), EI is “the ability to identify, assess, and control the emotions of oneself, of others, and of groups.” In other words, it measures one’s ability to come into a new or familiar situation and harness the ...
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Social Media

What the Demise of the USPS Means for the Marketing Industry

Feb

8

2013

Tweet Pin It The US Postal Service is falling on hard times. People just don’t use mail like they used to, and with the increased availability of computers, smart phones, and tablets, it doesn’t look like business will be picking up for them again anytime soon. This week, the USPS announced that they will end their Saturday delivery – a move that will reportedly save them around $2 billion. The only problem with the cut ...
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Career Advice

4 Things Job Seekers Should NOT Learn from Yahoo’s Marissa Mayer

Jan

24

2013

Tweet Pin It Yahoo’s newly appointed CEO, Marissa Mayer, has been the subject of some well-deserved scrutiny since taking over the company in July. While Yahoo’s stock has climbed nearly $5 since she took over, Mayer’s reign hasn’t been all roses for the company. Most of the criticism has stemmed from her apparent lack of tact and respect for her coworkers, who some believe she views more as underlings than equals. Here are four things not ...
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