Video: How Influential is Your Personal Brand?

Mar

21

2013

Tweet Pin It Building a solid personal brand can get you hired, yes, but can it also get you a free car? That’s exactly what Klout aims to do in its effort to connect personal brands with corporate brands. Check out Klout’s COO at South By Southwest last week: What kind of rewards for lasting relationships does Klout have in store? I don’t know, but I’m sure plenty of influencers out there who are excited ...
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Personal Branding

Why New Graduates Should Set Their Twitter Accounts to “Public”

Mar

20

2013

Tweet Pin It I’ve found that many of my friends who are in college or recently graduated still have their Twitter accounts set to private. I find this incredibly strange as I’ve always seen Twitter as the best place for publicly broadcasting messages. If I wanted privacy, I’d turn to a more personal medium like Facebook or email, but nevertheless, there are plenty of private Twitter accounts out there. If you’re just finishing up college ...
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Social Media

How to Use Social Media to Get a Job in Marketing

Mar

12

2013

Tweet Pin It Joining the thousands of jobless marketing professionals on the market today as just another face in the crowd makes it very tough to get noticed. Very few companies actively recruiting entry level marketing professionals are having difficulty filling positions, so in order to get a job with the best firms, you have to set yourself apart. One of the most personal ways you can stand out in your job hunt is through ...
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Job Search

How to Start a Blog with 2000+ Pageviews in Your First Month

Mar

5

2013

Tweet Pin It Most people who start a blog get extremely discouraged when they don’t attract a ton of visitors in their first few weeks. This discouragement causes them to quickly throw in the towel, and leave their blog stagnating in the crusty old halls of the internet without much chance of resurrection. Now, unless you have a deep network already built up, it’s unlikely that your blog will get 100,000 or even 10,000 pageviews ...
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Career Advice

Top 15 Blogs for Social Media Professionals 2

Feb

27

2013

Tweet Pin It Social media jobs are on the rise, and with more openings available every day, there are more blogs and bloggers out there to help you learn more about the industry. If you’re looking for a job in social media, and you don’t have a ton of real world experience yet, you’ll definitely want to turn to the experts. Here are 15 great blogs for social media professionals both young and old to check ...
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Social Media

The Importance of Emotional Intelligence in Social Media Marketing 1

Feb

21

2013

Tweet Pin It You don’t hear nearly enough about emotional intelligence in college or on-the-job training, and you certainly don’t hear much about its impact on social media marketing. What is emotional intelligence? According to my favorite encyclopedia (Wikipedia, of course), EI is “the ability to identify, assess, and control the emotions of oneself, of others, and of groups.” In other words, it measures one’s ability to come into a new or familiar situation and harness the ...
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Social Media

20 Great Twitter Accounts for Marketing Professionals to Follow

Feb

13

2013

Tweet Pin It Twitter is intimidating if you’re just starting to get active on the network. Sifting through the hundreds of millions of accounts – mostly spam it seems – in order to find a few dozen people actually worth following takes time and patience. Since I’ve spent a a few years on Twitter, and I’ve built good connections with a number of marketing people, I figured I would take this time to share 20 ...
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Social Media

5 Things You Probably Shouldn’t Tweet About While Looking for a Job

Feb

6

2013

Tweet Pin It Finding a job is tough. Tough enough that you probably shouldn’t ruin a single chance by saying a little too much on Twitter. I’ve mentioned before that Twitter can be a great way to build your personal brand, and increase your chances of getting hired, but I should also mention the opposite – Twitter can wreck your persona brand if you’re not careful. Here are five tweets that these job hunters probably ...
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Social Media

6 Creative Ways to Use Pinterest in Your Job Search

Jan

30

2013

Tweet Pin It I’m an avowed Pinsomniac. Heck, I’ve even got the t-shirt to prove it! While Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job: 1. Interview attire board Every now and ...
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Social Media

Content Marketing is Much More Than Just Blogging

Jan

24

2013

Tweet Pin It When new marketing professionals hear about content marketing, they generally think, “okay, so we need to blog, right?” The truth is that content marketing is about much more than just blogging. Ideally, your content marketing strategy will revolve around getting your customers, clients, and fans talking about you on their own, and not just writing up press releases on a corporate blog. Here are just a few ways that you can use ...
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Career Advice